We point out this beautiful iniziative in Milan , for Fuori Salone: Brandstorming, in co-production with Borderline-adv and Showreel, encourage the use of cycle in the city.
What is Ciclo e Ri-Ciclo?
They found a dozen of disused cycle , which have been found in backyards, dumps, old cellars…broken and forgotten. They settled them up, painted, named and now cycles will be free-given to the visitors of Salone.
You only have to go to VIA CORSICO 3, every day from 3pm to 9pm and ask for one bycicle.
Moreover, it will be possibile for you to leave a videomessage in which you can explain why you should receive a free bycicle. The best videos will be awarded with one of the bycicles, at the end of activities .
" to borrow a cycle it is enough you ask. To have a free cycle, give us a good reason!”
Moreover, every day from 7pm to 9.30 pm there will be an artits who will customize a bycicles from live performance.
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